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Our Logo

Seven Point Star


The Seven Point Star represents the Northstar Mine, which is company owned and where the Halloysite is mined.

The Northstar is the guiding star and safety principle for our mining process.  It also represents our strong, ethical, business practices.

The points of the star each have an assigned direction: North, South, East, West, above, below and within. We all have the power within to make changes in a positive direction.

Our logo has significant Norse symbolism. The seven points of the star represent power and strength, love, prosperity, peace, fortune, creativity and direction.

OUT OF MOUNTAINS represents the mining process from the past and present and we honor our rich legacy created by the early miners.

Using these products allows you to incorporate these positive energies from within, in your skin care regimen.

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